New York-based indie line Joya has launched Lou, a new unisex natural fragrance made in collaboration with clothing brand Free People.
Introducing Lou, a made-for-everyone perfume from Free People x Joya. Lou is a “vintage” perfume, both in spirit and in terms of ingredient selection, infused with a concentrated blend of pure “ethereal” oils: honeyed, ambery Benzoin Siam and precious white flowers, supported by sweet fire and soft citrus, sheer woods and subtle spice. Cozy, familiar but unknown. That feeling when you recall a song you’d forgotten.
The Scent: Layers of sweet woods, honeyed resin, pure white flowers, bright citrus and subtle spice. A woody, floral, citrus perfume made for everyone.
The notes include lemon, orange, bergamot, lime, grapefruit, petitgrain, pink pepper, jasmine, neroli, cedar, benzoin and guaiac wood.
Joya Lou is $78 for 50 ml Natural Parfum.