British niche line Jo Loves has launched Cobalt Patchouli & Cedar, a new fragrance.
After a year of lockdown and isolation, I am longing for that moment of liberation and freedom to live life again. Aren’t you? This fragrance is all about getting ready for that moment. To look up and allow myself to dream really big again and for blue-sky thinking to flood my imagination. It captures a series of notes that tell stories of the happy, care-free moments that will return.” — JO MALONE
Inspired by the blue sky and the limitless opportunities it represents, Cobalt Patchouli & Cedar exudes celebration, enthusiasm, and a new-found intensity for enjoying life. True to Jo’s signature style, Cobalt Patchouli & Cedar is a fresh cologne scent with a clean, crisp air. Powerful base notes give this fragrance a unique intensity, while the classic notes of vetiver, patchouli and cedarwood take on an eclectic twist to create a captivating new scent.
Jo Loves Cobalt Patchouli & Cedar is available in 50 and 100 ml. Shown above is a limited edition of the 100 ml decorated by artist Natasha Murray; the 50 ml bottles are the “regular” Jo Loves bottles (and in some stores, and eventually everywhere, the 100 ml bottles will also be the plain version).