Aedes de Venustas 16a Orchard ~ new fragrance :: Now Smell This

Niche perfume boutique Aedes de Venustas has launched 16a Orchard, a new fragrance named for their street address in the Lower East Side. The brand is also repackaging and reintroducing seven fragrances: Signature, Iris Nazarena, Copal Azur, Palissandre d’Or, Cierge de Lune, Grenadille d’Afrique and Pelargonium.

…[16A] was commissioned to celebrate AEDES PERFUMERY’s reinvention and move to 16A Orchard Street, on New York City’s “Lower” Lower East Side, a vibrant area that attracts a hip and diverse crowd, where galleries, skaters, cafes, and small, exclusive shops create crackling energy and excitement. In 2021, it has taken on a deeper meaning to AEDES DE VENUSTAS founders Robert Gerstner and Karl Bradl. “Every single soul went through a massive change in their lives,” says Gerstner. “During this time, we rooted here, in this neighborhood that represents the turnover of New York City. Unknowingly we have made something that is so much more important.”

Not just a smell, but a feeling. Something that is nurtured and then grows. “I aimed to create a sense of emotional wellbeing through a simplistic fragrance structure,” says perfumer Frank Voelkl. “The use of ingredients extracted from natural roots like ginger and iris tie us back to our earth, making us feel grounded and centered.” But rather than recognizing a single note or fragrance category, 16A ORCHARD presents as a bit of a mystery. “You don’t know what to make of it right away, and that’s what makes it interesting,” says Gerstner. “You can’t put your finger on it. That’s also the essence of the Lower East Side. It teaches you to think —and live—outside the box.”

Earthly materials become airy in Voelkl’s hands. Ginger raises questions, throws you off course. Iris brings you back into focus as it reveals cold yet delicate qualities. Quince and muguet amplify the roots. Dry cedarwood and cashmere-like tonka create a spicy, dry roundness for more ephemeral notes of bergamot, lemon, cardamom, and jasmine.

Additional notes include musk, suede and ambrox.

Aedes de Venustas 16a Orchard (and the 7 reintroductions) are available in in 100 ml Eau de Parfum, $245.

(via aedes)

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